Our Story

60 Lakes started at home, in Hale, Michigan.

We grew up making memories during our summers on South Dease Lake. Today we call Loon Lake home, where we continue those traditions and while making new memories. Every lake around Hale has its own crowd, its own sunsets, and its own stories.

We started 60 Lakes to make simple apparel for the people who love these lakes as much as we do. That means the families who've had a cottage on the same shoreline for generations, the summer regulars, and anyone who's moved away but never stopped thinking about their favorite spot on the water.

Every design is made for one specific lake, and every piece is designed and printed in Michigan.

Don't see your lake yet? We're adding more all the time. Join the 60 Lakes crew at the bottom of any page and we'll let you know when yours drops.